Essential Business Techniques for the Net, 2nd Edition
How to exploit the Web’s full potential for cutting costs and increasing profits in large and small businesses This new edition of Internet-marketing guru Larry Chase’s bestselling guide is packed with practical information for businesses of all sizes on how to use the Internet to slash operating costs and increase revenue. Readers learn how to save on everything from printing and shipping to travel and employee recruitment. They get useful tips on how to use the Web to test new products,
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The Social Media Bible: Techniques, Tools, and Strategies for Business Success
The Ultimate Guide To Social Media Marketing
The Social Media Bible will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you’ll learn how to: Increase your company and brand value by engaging people in new forms of communication, coll
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